Teen Content Creator Team – Teaching, Brand Building, and Cultural Vision
Discover how I’m building a teen content creator team to help grow our jewelry brand. Learn how I teach branding, consistency, and cultural pride while guiding my kids and their friends to create meaningful content and expand our mission.
12/1/20251 min read
Alongside preparing for the market, I also organized the first meeting for my teen content creator team. I’ve recruited my son, my daughter, and my friend’s daughter to help with content creation. During the meeting, I explained their roles, our mission, and the next steps for promoting our brand.
My vision for this team goes beyond marketing. I want these kids to learn how to build a brand, expand its value, and celebrate Chinese culture as second-generation youth in the United States.
Their commitment has been inspiring. Even my extremely shy daughter is stepping up to contribute in any way she can. Watching their enthusiasm makes me proud and hopeful for the future.
While I don’t know exactly what lies ahead, my long-term goal is clear: to teach these kids that consistency, discipline, and hard work are key to success. This project isn’t just about jewelry — it’s about mentorship, learning, and helping the next generation understand the value of perseverance and creativity.